Client Case Study: Minnity AB
Katarzyna, CEO and Co-Founder of Minnity, shares her thoughts about working with Charlotte Gerrish, founder of Gerrish Legal.
Minnity’s Ethos
Minnity believes that people in need of care should live a dignified and meaningful life and aims to help long-term care professionals develop their care skills, increase their efficiency, and improve the quality of care they can provide.
About Minnity
Minnity has developed a solution to facilitate an individualised approach to home care clients to better use time and provide a better quality of care. Minnity’s app ensures better use of time, better quality of care and higher customer and employee satisfaction. The solution is a tool for both everyday use and training and it allows homecare professionals to develop their care skills and increase their efficiency and quality of care.
Case Study
Katarzyna, CEO and Co-Founder of Minnity and Sophie, Partnership Development Manager, first started working with Charlotte, founder of Gerrish Legal when they met through the +Impact platform, a space for skilled experts to assist Nordic start-up companies. Charlotte had been a member of this platform for a couple of years since studying at Uppsala University and working in the Stockholm start-up community. Gerrish Legal first assisted Minnity with its data privacy considerations related to the app. After this, Charlotte helped Minnity with IP, contract and data processing advice to support the growth of the business from Sweden to France, helping to bridge the gap between the two jurisdictions from a legal and compliance perspective. As a result, Minnity has now become a long-standing client at Gerrish Legal, and the two regularly collaborate on drafting and negotiating Minnity’s commercial contracts.
What does Minnity think about working with Gerrish Legal?
Advice from Gerrish Legal is always to the point and comprehensive. Charlotte understands what legal challenges startups face and not only answered our questions, but provided guidance in relevant areas which Minnity hadn’t realized were important. Be it by email or on the phone, communication with Charlotte was swift, clear and understandable at all times.
Katarzyna was impressed by Gerrish Legal’s thorough work and proactiveness during the collaboration:
Charlotte indeed goes above and beyond in her work. I had a feeling she is on our side and, with my company’s best interest in mind, suggests solutions that exactly fit our needs, Gerrish Legal’s experience in French, Swedish and European law, as well as engagement in the current developments in data protection and intellectual property regulations, make them a trusted partner that Minnity hopes to collaborate with long-term.
What does Gerrish Legal like about working with Minnity?
From the outset, Charlotte was struck by the fundamental ethics behind the app and how this is founded on Katarzyna’s experience as a Dr of Psychology specialising in Alzheimer's disease and related disorders. This expertise underlies the app, which sets Minnity apart from other tech companies, as often founders do not have such a fundamental understanding of the issues their technology seeks to solve.
Charlotte states that:
It has been gratifying for us to assist on the legal issues and considerations surrounding this app and to contribute in some way towards the success of Minnity’s business. It has been great to help the team to extend their services outside of Sweden, since the app is so important for society and for our vulnerable and aging communities - wherever they are based!
During the working relationship it has been very clear that Minnity takes its legal and privacy obligations very seriously, which always makes things easier from a lawyer’s perspective and is also reassuring for Minnity’s clients and users. This attention to detail from Minnity on matters that can sometimes feel prohibitive for start-up companies is a sign of real quality and a testament to the solution that Minnity has developed.
Gerrish Legal’s closing comments
It has been a pleasure to assist Minnity in bridging the gap between Sweden and France and it has been exciting and rewarding to work with a company providing a tech-solution that is so useful for society!
Minnity’ closing comments
Charlotte provided us with exactly the guidance and legal advice that we needed to understand French regulations impacting our launch in the new market. Having such a reliable and trustworthy partner is a great asset for startups and I sincerely recommend Gerrish Legal’s services to other innovators!